Your online parts store is a crucial part of your business. Just as customers need clear signs to find your parts department in your brick-and-mortar location, they need easy ways to find your online parts store from your main dealer website.
If you don’t create several ways for your customers to find your parts site, you’ll miss out on parts sales—while your competitors capture them.
The power of smart website connections
Think of website links as digital doorways. Each link you add between your main dealer website and your parts store creates a new entrance for customers.
The more doorways you create, the easier it becomes for customers to find and buy parts from you, so it’s critical to create easy access from your dealer site to your parts site.
By creating these links, you:
Improve your website's search engine rankings
Make it easier for customers to find your parts store
Keep shoppers on your family of websites
Increase parts sales opportunities
Create a better shopping experience for your customers
Where should you add these digital doorways?
Here are the key places to connect your websites:
Top menu navigation
- Add "Parts" to your main menu
- Create a dropdown menu showing options like "Shop Parts Online" or "Parts Store"
Footer links
- Place a clear parts store link in your website footer
- This gives shoppers another way to find your parts department
Parts Department contact page
- Include multiple links to your online parts store
- Shoppers who are looking for your in-store department may want to take the time to browse online first
Simple steps, big results
Adding these links is a small change that can make a big difference--and it really is considered a best practice when it comes to successful eCommerce. It's like putting up better signs in your physical dealership: it helps customers find what they need and makes them more likely to buy from you.
Have questions about ensuring your parts eCommerce site is linked to your dealer site? Contact our CSC team or Dealer Strategy team to learn more.
